A Digital Marketing Agency is a creative or an add agency dedicated to creating, planning, and handling advertising on all social media and digital platforms using technological devices.
It also handles overall marketing and branding strategies and promotes sales .
What exactly is Digital Marketing ?
Digital Marketing is that part of marketing which involves the use of internet and online based Digital Technologies and other Digital Media and platforms to promote product and services.
It developed during the 1990s and 2000s and changed the way Brands and Businesses used technology for marketing. It also extends to non-internet channels that provide Digital Media such as Television, Mobile Phones etc.
Various Risks associated with Digital Marketing
1- Chasing vanity metrics, competition, earned media, and creating the wrong image for your brand.
2-invasion of user privacy.
3-Advertising Idea Theft
Digital Marketing Tips You should Always keep in Mind
To help inspire your team, and kick start your digital marketing career, here is a list of some digital marketing tips you should always keep in mind:
1 Know Your Customer.
2 Match your content to every stage of a buyer's journey.
3 Don't just write about your product or service. Focus on learning about what your target audience is interested in and develop content that caters these interests.
4 Focus on long term goals not short term acquisitions.
5 Incorporate SEO into your overall content strategy.
6 Understand the big picture when analyzing an advertisement's performance.
7 remain consistent in design when launching a campaign.
8 Don't underestimate back links.
9 Personalize your content.
10 Remain Flexible as audience preferences shift.