Instagram Extends its Limit on Live Stream from 1 hour to 4 hours.
Almost every Social Media Platform has the option to go live . It is because its a very powerful tool to connect with your audience and build up your brand . It is also an amazing way to connect with your followers in real time.
It is also said that Instagram Live is literally a shortcut to the top .
It has more than 500 million daily users .
What is Instagram Live ?
Instagram Live is a feature that works within Instagram Stories and allows users to broadcast live videos to other users on platform. Any accounts that are currently live will include the "Live" icon .
Why should you go live ?
Instagram Live works as a part of Instagram. Instagram Stories are displayed at the top of the feed, so they are far more likely to catch user's attention than regular content.
When you use Instagram Live , you are bumped to the first place in the Stories that are shown above feed.
It is a shortcut to to the front of the line.
Power of Instagram Live for Businesses
- According to Instagram Stats for 2020, at least 80% of Instagram users rely on Instagram to decide whether to buy a product or service.
- Followers who haven't turned off Instagram Live Notifications will get a message telling them that you are live. Notifications can be a huge help in exposing your broadcasts to more of your followers .
- Your audience can submit their questions and comments on your video in real time. This can be a great way to get insights and feedback directly from people who matter to your business.
-Host a Q&A Session
-Launch or Announce Something New
-Take viewers Behind the Scenes : Show your audience how things are made, introduce them to your team.