I’ve talked with some business owners who have tried using influencers to promote their products
But didn’t get the results they expected.
Not all influencers with a big following are right for your brand.
Majority of business owners problem is centred around the fact that they used just anyone with a big following to promote their products. In order for you to get results with influencer marketing, you need to understand your brand first and your ideal customers
Then get the right influencers who vibe with this
1. Not all influencers with a big following are right for your brand :
Yes! Not all influencers with a big following are right for your brand. You should target the influencers first that matched your business or brand.
2. Their Audience must not be interested in what you sell :
Their audience must not be interested in your product. Target the ones who relate to your brand, product, theme and interest. Cater to the audience you wish to go for.
3. Understand your Brand & Customer :
You need to first understand your brand. The product never attracts the customers, the branding of the product does. Beautify the branding and understand your customer. Touch their emotions and mix them with your product.
4. Get INFLUENCERS who vibe with your brand :
Don't fall on the numbers of followers influencers got. Yes ! because if those influencers don't match your brand and product, your money will be wasted. You have to target the influencers based on your location, audience, niche and many other factors.
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